Madras Dosa Co. (MDC) is a fast casual Indian restaurant
specializing in South Indian Cuisine.
Based in Boston Seaport and Harvard Square Massachussets, MDC seeks to expand the brand nationally opening their first flagship location in NYC with additional locations in sight across the greater Northeast region.
Flying Lion Hospitality Group, owners of Madras Dosa Co., currently operate multiple restaurant concepts and F&B verticals worldwide including:
GODAVARI, the world’s largest South-Indian restaurant chain with 30+ locations in 3 different countries
IRONHILL INDIA, currently the largest microbrewery brand in India
ROSEBUD BAR & KITCHEN, listed on the US National Register of Historic Places and most recently featured on CBS News Morning Mix, NBC Boston and ABC News.
3 COUNTRIES, 12 BRANDS AND COUNTING…
BRAND PORTFOLIO
MDC SITE SELECTION CRITERIA
SPACE 900-1750SF
FRONTAGE Minimum 20ft
VENTING Type 1 (Gas Preferred)
KEY AREAS
Times Square, Grand Central, Penn Station, Union Square, NYU Territories, Popular Food Halls (ie. Chelsea Market)
PREFERRED GENERATORS
Popular tourist attraction sites, major transportation hubs, office, residential, retail, university, recreation and hospitals. Stores will be open past midnight.
PREFERRED CO-TENANTS
Chipotle, Cava, Dos Toros, Xi’An Famous Foods, Pret A Manger, Sweetgreen
TARGET MARKET
Tourists, Students, Office Workers
TARGET AUDIENCE
Millennials, college students, and younger professionals aged 18-34. Health-conscious individuals, socially conscious consumers, and those seeking a fresh, fast, and customizable dining option
EXISTING LOCATIONS
>> MDC Boston Seaport
>> MDC Harvard Square
>> Princeton, NJ
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Our vision is to be the premier destination for authentic fast casual South Indian cuisine in the US. We aim to popularize dosa as a mainstream food, like pizzas or burgers, while providing a convenient and enjoyable fast casual dining experience that showcases the rich culinary heritage of South India.
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At Madras Dosa Co., our mission is to serve delicious and sustainable South Indian food in a fast casual setting. We prioritize using fresh, high-quality ingredients and providing excellent customer service. We also prioritize environmental responsibility, constantly seeking ways to reduce waste and minimize our carbon footprint.
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Madras Dosa Co. specializes in South Indian cuisine, with over 150+ varieties of dosa. Our dosas are made fresh to order with a variety of fillings, including vegetarian, meat, and dessert options. We offer a fast casual dining experience that is convenient and affordable. We prioritize sustainability and high-quality ingredients. Our "Make Your Own Dosa" option allows customers to customize their dosa. We have an open kitchen policy, allowing customers to see their dosas being prepared.
WHAT IS A DOSA?
In it’s simplest form, a Dosa is a savory crepe, filled with various seasoned meats and fresh vegetables. Typically rolled or folded in half and served with a variety of dipping sauces, dosas are considered one of the most popular street foods in India, enjoyed by millions of people for breakfast, lunch and dinners, daily.